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Heap Reviews & Product Details

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Pricing

Pricing provided by Heap.

Free

Free
10000 Sessions Per Month

Growth

Starting at $3,600.00
Per Year

Heap Media

Heap Demo - Dashboards (Gather insights via dashboards)
Dashboards allow you to collect reports that tell stories across your organization in a single place!
Heap Demo - Top Events
Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.
Heap Demo - Path Comparisons
From Top Events you can then choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.
Heap Demo - Effort Analysis
Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow in your digital experience.
Heap Demo - Playbooks
Playbooks condense insights from thousands of customers to provide curated dashboards that help you standardize on key metrics.
Heap Demo - Integrations
Create unforgettable user experiences by connecting digital insights with a complete network of best-of-breed tools like Marketo as shown above.
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Heap Reviews (1,098)

View 4 Video Reviews
Reviews

Heap Reviews (1,098)

View 4 Video Reviews
4.4
1,098 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and automatic event tracking, which allows non-technical team members to generate insights without needing engineering support. The intuitive interface and quick reporting capabilities enable teams to make data-driven decisions efficiently. However, some users note a common limitation with the steep learning curve for advanced features.

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"A great experience and a helpful tool to improve Customer experience"
What do you like best about Heap?

Heap has been an excellent tool to understand our client's journe and identify the improvements needed in our conversion funnel to achieve better results. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Some components of the set up are not simple and require in-depth research on how to perform them. Review collected by and hosted on G2.com.

Kathy V.
KV
Communications Program Manager Associate at Apple
Mid-Market (51-1000 emp.)
"The Fastest Product Analysis Software"
What do you like best about Heap?

Heap is so simple. It makes it really easy to get up and running with our reports without the extra development time required with other technologies, which can complicate and slow down product innovation by requiring the integration of analytics tools to bring data insights into the process. In addition, there are many options available with Heap, and I appreciate how well they keep users informed of new features or important updates through clear communication methods such as tutorials and training sessions - this allows us to quickly take full advantage of all its capabilities! Review collected by and hosted on G2.com.

What do you dislike about Heap?

I find the interface for creating segments in the heap cumbersome and tedious. Having to rebuild it every time I want to make a simple adjustment is particularly frustrating, especially when analyzing multiple areas at once. In addition, while its unique API was initially intriguing, its incompatibility with single-page applications meant that I had to solve various problems that caused me undue stress during data analysis projects. Review collected by and hosted on G2.com.

MK
Mid-Market (51-1000 emp.)
"Valuable insights about my product's performance"
What do you like best about Heap?

The way that it gathers all data in comprehensive charts, which allows you to make analysis by different view points, thus discover the pain points and strenghts of your product.

A tool to use every day, that can reviel potential bugs as well.

Prompt replies in the support cases opened. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Questionable compatibility with iOS devices - some events may be lost (or the configuration for those cases is tricky)

Session replays/heatmaps too expensive. Review collected by and hosted on G2.com.

Mandeep S.
MS
Customer Success Manager for US West
Mid-Market (51-1000 emp.)
"Seamless visibility through Tableau and Heap"
What do you like best about Heap?

Heap is helping us understand a deeper analysis of the website without much effort to create a roadmap for future changes. It helps validate the data Review collected by and hosted on G2.com.

What do you dislike about Heap?

Data mismatch issue is something we have been observing sometimes Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market (51-1000 emp.)
"Powerful yet overwhelming"
What do you like best about Heap?

I'm a Product Researcher and I recently participated in a Heap training. I liked that Rage clicks were automatically set because I didn't know that it was an available feature. I also like the verification feature, because it allows for a better management of events. Review collected by and hosted on G2.com.

What do you dislike about Heap?

When an user first opens the product, it's not really clear what are the actions that should be taken and what are the most important things to be set before starting an analysis. Review collected by and hosted on G2.com.

Marta K.
MK
Data Analyst & Growth Marketer
Small-Business (50 or fewer emp.)
"Straightforward event tagging, but slightly complex set-up for hybrid apps"
What do you like best about Heap?

- Straightforward event tagging and editing based on direct interactions with the app.

- Almost self-explanatory way to create user segments.

- Life view of user interactions with the app. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Additional set-up was needed. For a hybrid web-based app, a lot of extra set-up was required, which was slightly tedious. It's also not possible (afaik) to directly track/pull our sales data from the app stores, which means we can only use proxy metrics for the revenue-related KPIs. Review collected by and hosted on G2.com.

Veronica S.
VS
Enterprise (> 1000 emp.)
"Product Manager"
What do you like best about Heap?

I learned to use it fairly quickly and run queries for my A/B tests. I love that it is mostly "drag and drop," and no coding knowledge is required to use the platform. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The trainings were a little longer than I had hoped for. It would be best to have short 20-30 minute onboarding videos tailored to new users' use cases. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"heap review"
What do you like best about Heap?

UI gives us insights about customer activities, and usage of the platform, and is user friendly Review collected by and hosted on G2.com.

What do you dislike about Heap?

limited configurations, limited data vizualisation Review collected by and hosted on G2.com.

Kelsey P.
KP
Social Media Specialist
Mid-Market (51-1000 emp.)
"Heap is good, not great"
What do you like best about Heap?

I like the sheer * amount * of information I can access with Heap. I can parse out a lot of data and gain a ton of insight by using this tool. I also enjoy the dashboards, and that I can create my own for the charts and funnels that are relevant to my work. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Two things come to mind: first, I don't find it overly intuitive to use. As someone who works primarily in social media and copywriting, running data analyses isn't my #1 skill, but it's still a necessary part of my job; so some of the more technical aspects of the tool make it seem unnecessarily complicated (and a lot of times, I feel like I need to confirm my queries with people who are more well-versed in the tool). Second, I've been hamstringed by queries simply... not loading the data I need it to. I've reached out to CX about this and their response has been that there's simply too much data for the query to run successfully, which is unacceptable. Review collected by and hosted on G2.com.

Rachel T.
RT
Mid-Market (51-1000 emp.)
"Heap provides valuable insights"
What do you like best about Heap?

Heap provides us with really valuable product insights. Once your events and analyses are set up it's really easy to track them and the UI is nice and simple. The ability to create custom dashboards is great, and the data quiz is a really cool feature! Review collected by and hosted on G2.com.

What do you dislike about Heap?

There is a lot of featuers which can be a bit overwhelming when you are starting out. Obviously the training with Heap University is there for a reason, I'd say this is key to being able to learn the system which has been a bit daunting as you need to commit some time at the start to get up to speed. It would be great if there was more help provided in-app to guide you through. Review collected by and hosted on G2.com.

Questions about Heap? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Allison K.
AK
Allison Kelly
Last activity over 4 years ago

What is the best visualization I can use to track the conversion rate from free trial to paid subscription?

GU
Guest User

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Free
10000 Sessions Per Month

Growth

Starting at $3,600.00
Per Year

Pro

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